Let me guess…you are super keen on the YouTube/Influencer lifestyle and the idea of having a creating career rather than a 9-5 job? You’re passionate about creating content that you love, either for entertainment or educational purposes be it fashion, beauty, advice, lifestyle, travel, how to etc. Obviously, YouTube is your best bet?
As a small YouTuber, I’d like to outline some of the main things I learnt when starting:
- Subscribers don’t come quick, nor do views so don’t get hung up on numbers!
- Aesthetic is very important – if your thumbnails and channel art are eye-catching and appropriate, then you’re likely to gain popularity.
- Cameras and fancy equipment are not a necessity. I personally still use my FRONT iPhone camera and a £7 selfie light off of Amazon. Don’t focus on expensive tools.
- Be active! For the first few months, I learnt that commenting and liking videos was the key to gaining support, join a community you love.
- Tags tags tags! You get 500 tags per video…MAKE USE OF THEM! these allow your video to be found.
Now you’re probably wondering…how many subscribers does this girl have? Honestly…not many, at all. I reached 1000 subscribers in my first 6 months of making videos which is pretty impressive in my head. But upon understanding that some creators gain thousands in a day is slightly off-putting…
This is why I said that focussing on numbers is one of the worst things to do! If you’re constantly checking the numbers, it’ll only demotivate you. There is no doubt that we are all guilty of it…this is because as individuals we often need to see a progression in order to stay motivated. This is toxic when starting YouTube as there will always be someone bigger and better, but anything you post will make some sort of change.
Now a lot of people are put off by making a channel because they are embarrassed or scared that people might find out. If this is how you think, YouTube might just be something for you to begin in the future. My main way of tackling this was to find myself…my identity. That sounds really cheesy but when finding your identity and your character it boosts your confidence to the point where you won’t care if people find out. If anything, you’ll be so proud of your content that you hope they do! This is where comments come into play. They are a blessing and a curse, a gateway for love and hate, but the beauty is that they can be disabled until you’re ready for them. And always remember, if you get a mean comment it’s still boosting your engagement.
This is probably the most vital part of fo creating a channel. For people to engage with you and subscriber to you, they expect to see you. Thus, they expect you to post…regularly. I post roughly twice a week but really…we should all post far more than that to gain a substantial following. Now, this may be difficult with work or college etc…but finding a balance will be super beneficial. Make a timetable or just vlog your day film stuff with friends! Content is content.
Now that you have a rough idea, go for it! Make your channel and good luck!
If you want to check out my videos then click this link – Laura Hajdar